Explore Free and Paid Options for Optimising Your Website
Search engine optimisation (SEO) is crucial for website visibility and success in today’s digital landscape. Artificial Intelligence (AI) has disrupted the SEO industry, offering powerful AI SEO tools to streamline and enhance optimisation efforts. This blog post explores a range of AI SEO tools, both free and paid, to help you improve your website’s performance and search engine rankings.
So, who doesn’t like free stuff? Let’s start there.
Free AI SEO Tools
AI Search Grader
Price: Free
AI Search Grader is a powerful AI SEO tool that analyses your brand’s presence in AI-powered search engines. This innovative AI SEO tool helps you understand how models like ChatGPT and Perplexity view your products or services, providing insights into brand awareness and sentiment beyond traditional search results.
Ahrefs
Price: Free
Ahrefs offers a range of free AI SEO tools, making it valuable for smaller businesses and websites. This versatile AI SEO tool provides various content generation options with different tones, supports multiple languages and allows for exporting work. Ahrefs also offers additional AI use cases for social media and business development and is particularly known for its link-building capabilities.
ChatGPT
Price: Free
ChatGPT is a versatile AI SEO tool with numerous applications. This powerful AI SEO tool can generate title tags, meta descriptions and keyword ideas, create content outlines, generate structured data, audit existing content’s on-page SEO and analyse SEO data. ChatGPT supports Chrome browser extensions and allows for custom prompt creation.
Perplexity AI
Price: Free
Perplexity AI is an excellent AI SEO tool for research that allows users to upload PDF files and receive summaries of key insights. The free version permits three file uploads daily and allows users to ask multiple questions about the uploaded files. Its focus feature lets users specify which sources to use when generating answers.
QuillBot AI
Price: Free
QuillBot is a handy AI SEO tool for paraphrasing that allows users to rephrase up to 125 words at a time for free. This useful AI SEO tool provides basic summaries and text generation with a daily limit of 50 AI prompts. QuillBot offers a Chrome extension that is convenient to use across different tabs.
Now, let’s explore your paid options.
Paid AI SEO Tools
Surfer SEO
Price: Starting at $89 per month
Surfer SEO is a fast and accurate AI SEO tool for analysing search results and auditing content. This comprehensive AI SEO tool provides internal linking recommendations, integrates with Google Search Console and Semrush and supports outsourced content writing with shareable content briefs. Surfer SEO also allows for customising search results analysis by excluding irrelevant URLs.
HubSpot AI Tools
Price: Depends on HubSpot subscription
HubSpot’s AI SEO tools offer a comprehensive suite for SEO strategy development and content creation. These AI SEO tools include an SEO suggestions tool for identifying optimisation opportunities, an AI content writer for brainstorming and drafting, an AI blog writer for creating well-structured posts and an AI paragraph rewriter for updating existing content.
Jasper
Price: $49 per month
Jasper is a versatile AI SEO tool that provides pre-existing templates for quick content generation across various strategies, including video, social media and paid ads. This powerful AI SEO tool offers built-in tools for campaign planning and execution and includes browser extensions for integration with other platforms like Surfer SEO and WordPress.
Semrush Copilot AI
Price: Requires $129.95 Semrush subscription
Semrush Copilot AI is an advanced AI SEO tool that consolidates insights from various Semrush tools and reports, providing actionable recommendations directly in your dashboard. This comprehensive AI SEO tool offers personalised suggestions for technical site audits, competitor analysis, keyword opportunities and backlink profile health.
Frase
Price: $15 per month
Frase is an AI SEO tool explicitly designed for SEO professionals. This specialised AI SEO tool offers a comprehensive SEO workflow that guides users through content creation, from building outlines to inserting external links. Frase provides personalised content suggestions based on top search results for target keywords.
Conclusion
AI SEO tools have become indispensable for website owners and digital marketers looking to improve their online presence. Whether you’re working with a limited budget or seeking advanced features, there’s an AI SEO tool to suit your needs. Free AI SEO tools like AI Search Grader, Ahrefs and ChatGPT offer valuable insights and capabilities for those just starting out.
For more comprehensive solutions, paid AI SEO tools like Surfer SEO, HubSpot AI Tools and Semrush Copilot AI provide advanced features and in-depth analysis to take your SEO efforts to the next level.
By leveraging these AI-powered SEO tools, you can streamline your SEO workflow, gain valuable insights and ultimately improve your website’s search engine rankings.
What are AI SEO tools?
AI SEO tools are software applications that use artificial intelligence to assist with various aspects of search engine optimisation.
These tools leverage machine learning algorithms to analyse data, generate insights and automate tasks related to improving a website’s visibility in search engine results. AI SEO tools can help with keyword research, content optimisation, link building, technical SEO audits and performance tracking.
Can SEO be automated with AI?
While AI can automate many aspects of SEO, it cannot wholly replace human expertise and creativity.
AI SEO tools can significantly streamline and enhance various SEO tasks, such as:
• Analysing large volumes of data to identify trends and opportunities
• Generating content ideas and outlines
• Optimising on-page elements like meta tags and headers
• Identifying technical issues affecting site performance
• Suggesting relevant internal and external linking opportunities
However, successful SEO still requires human input for strategy development, content creation, relationship building and interpreting AI-generated insights in the context of broader business goals.
How do AI SEO tools differ from traditional SEO tools?
AI SEO tools differ from traditional SEO tools in their ability to process and analyse vast amounts of data quickly, learn from patterns and adapt to changes in search engine algorithms.
While traditional SEO tools often provide raw data and metrics, AI SEO tools can offer more actionable insights, predictive analysis and automated optimisation suggestions.
AI-powered tools can also personalise recommendations based on your specific website, industry and target audience, potentially leading to more effective SEO strategies.
Are AI SEO tools suitable for beginners?
Many AI SEO tools are designed with user-friendliness in mind, making them suitable for beginners. These tools often provide intuitive interfaces, step-by-step guidance and explanations of SEO concepts.
Some AI SEO tools, like those offered by Ahrefs and ChatGPT, have free versions that are particularly accessible to newcomers. However, it’s beneficial to have a basic understanding of SEO principles to make the most of these tools. As you gain experience, you can explore more advanced AI SEO tools to enhance your optimisation efforts further.
