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11/03/2019
Shaping and implementing a successful social media advertising strategy is about much more than simply amassing large numbers of likes and followers. Too many businesses try too hard to engage… Read more →
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06/03/2019
In a 2018 study, PwC found that 77% of consumers prefer to use a voice assistant when searching for something online [1] Over three-quarters of consumers think that using a… Read more →
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04/03/2019
The way we view influencer marketing needs to change. A substantial shift has occurred within the last year, largely prompted by the prevalence of fake followers and covert influencer advertising… Read more →
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26/02/2019
It is a common misconception that all online influencers have large social media followings, but this thought process fundamentally conflates popularity and influence. As influencing necessitates a change in behaviour,… Read more →
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19/02/2019
As there are a lot of different ways to say the same thing, it is no surprise that the ways people search online are always in a state of change…. Read more →
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15/02/2019
Ensuring that your business can be found in the search engines is essential for it to thrive but where you appear is vital. A 2014 study found that 67% of… Read more →
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11/02/2019
If you’re planning on implementing or updating a PPC advertising campaign in the coming months, then you couldn’t have picked a better time. According to industry analysts, 2019 is going… Read more →
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31/01/2019
How can you improve your website to help promote your business? A little keyword research is a great way to attract traffic and increase sales on your site. The four… Read more →
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29/01/2019
Regardless as to which sector you work in or who your customers are, carrying out market research is a key business task you shouldn’t ignore. This is especially true if… Read more →