Google keeps changing, but with the latest Google Ads updates, the search giant is making it easier than ever to run successful PPC advertising campaigns that convert more cost-effectively. Here… Read more →
What is a cyber attack and how can I protect my business?
There are many types of cyber attack, some more serious and damaging than others. Whether it’s phishing, malware, denial-of-service attacks or ransomware, all can target vulnerable systems and pose a… Read more →
How to use technology to improve business collaboration
There is no doubt that technology has changed the way we work today. Perhaps most significantly, it has changed the way we communicate and collaborate in today’s working environments. Whether… Read more →
How to use business research methods to understand your consumers
Connecting with customers is clearly vital for business success. However, it is not always easy to know exactly who your customer is or what they are seeking. Research is important… Read more →
Can you run your campaign with these free marketing tools?
A marketing plan is essential for any successful business, whether you are a start-up, or you have an established business already up and running. A good marketing plan will help… Read more →
Make your e-commerce business communication effective
Effective business communication starts from the first contact with a potential customer and extends throughout the lifetime of the relationship. This requires a balance between efficiency, which benefits you –… Read more →
Harness your CRM system to keep your customers happy
Today’s businesses can be so focused on chasing new leads and onboarding clients that existing customers can get overlooked. While business growth needs a pipeline of potential clients, customer retention… Read more →
Customer satisfaction – how and why you should measure it
Measuring customer satisfaction has far wider ramifications than merely knowing that they had a smile on their face once they’d made their purchase. A company’s very existence can depend on… Read more →
Your clients’ online security is priceless – here’s how to protect it
More and more of our transactions are being carried out online. As a business, you want your clients to have confidence that when they are dealing with your website, their… Read more →
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